digital updates

Blog

We aim to provide content that helps our prospective customers’ questions and expand our brand’s visibility.

Qiksell

3 Ways Qiksell is Changing the Signage Industry

Manufacturing bespoke signage is a phenomenally fast moving supply chain.

Customers demand quotations for bespoke products and expect a fast turnaround. “First to quote wins” is an industry mantra. The business will quote, engineer, manufacture and deliver finished products – generally within two weeks of enquiry. Any bespoke manufacturer is likely to be impressed with this. Any standard manufacture, is likely to be amazed.

Due to the nature of the pace of business, common pain points across the industry relate to delays in quotations, inaccuracies in pricing and errors in specification. Furthermore Signage resellers often possess a shortage of detailed product knowledge.

Everpro founder Jonathan Bradley held a position as a Director of Applelec Sign Components Ltd, a manufacturer of Signage and Lighting products based out of Bradford, West Yorkshire.

The company employees 70 staff and has been built around a core offering of bespoke manufacturing of Signage products. Jonathan led a vision, to remove the industry pain points by enabling the resellers to be first to quote, quickly, confidently and accurately. Now Everpro continues to support the industry advancement.

The company implemented Qiksell; the lasted bespoke quotation software. As of September 2020, the company was able to offer instantaneous quotations, with an accurate bill of materials. They had full visibility and control of sale prices and margins.

This competitive advantage saw sales records achieved and broken numerous times during 2021 and they continue to break records through 2022.

Applelec are now proceeding to place the technology in the hands of their customers through a trade portal. Customers will also have the power to quote their customers without limits, giving them a competitive advantage unrivalled in the industry. Customers will also access white label digital content and free online training courses.

Here are the 3 ways that this strategic digital transformation is changing the Signage industry.

1 Time is being saved

Before: Resellers of manufactured signage would need to contact a trade manufacturer such as Applelec, provide a drawing and specification details. Applelec employees would need to calculate the bill of materials, and provide one or more options to the reseller. This often meant exchanging details over the course of a few days to produce a quotation. Whilst the end user is waiting and the reseller risks losing their client.

Now: The Applelec resellers logs into Applelec’s FIRST trade portal, raises as many quotations as needed and has their prices instantly. In turn, the resellers customer receives their quotes quickly and the reseller increases their chances of securing the deal. And this competitive advantage is available to them 24/7, wherever they may be!

2 Product standards are possible

Before: The industry has struggled to adopt any form of product standards and it’s not for a lack of trying. Many documents have been created by manufacturers and industry bodies to outline suggested material usage, method of construction and installation. This bold attempt fails as the standards are not legislative, leaving the industry to self regulate. Needless to say, the standards are note often engineered into manufacturing processes.

Now: The quotations engines build in the standards that Applelec have established, meaning that customers are unable to raise a quotation, without the item being configured to standard. The qualifying questions forge the integrity of the product design. For example, items over a certain size will have limited material and fixing options for safety and maintenance reasons. Furthermore the bill of materials is created at the time of the quotation, as are the shop floor works order instructions. This enables manufacturers to offer a standard and deliver it, like never before.

3 Resellers are empowered

Before: The reseller of a Sign would need to rely on the expertise of the trade manufacturer. That means they would need to be guided through a rabbit warren of complicated options and limitations when creating a quotation. This didn’t just cause delays, it created confusion and often resulted in friction. Errors were all too common and the root cause of the error always seemed to be unobtainable. Manufacturer: “You signed off the drawing”, Reseller: “But you’re the expert”…

Now: Resellers are able to access more than just a quick quote. They have access to all the ingredients needed to make a credible signage quotation and handle their customers like a professional. Training documents, drawings, renders, explanations as to what qualifying questions mean… these are all at the fingertips of the resllers through the trade portal. This positions the reseller as the expert in the eyes of their customer and enables them to turn their attention to develop their client base and grow their business, with confidence.

Enjoy this post? Please share!

Related posts you might enjoy

Dysfunctional
Digital Marketing
Jonathan Bradley

Why are we all so dysfunctional?

10 days before Christmas in 2013, for the first and only time in my life I found myself being held against my will as a hostage, of sorts. On a calm and sunny Saturday morning in Guangdong in Southern China, myself and a few colleagues were putting on brave faces.

Read More »
Sirocco Event
Case Study
Jonathan Bradley

Sirocco Fires at the BIBA Awards

Sirocco Fires manufacturer of Gas Fires and Fireplaces, with an impressive array of products, each designed, developed and produced in house. In 2018, the new and ambitious MD partnered with Everpro. Following a review of the product offering, we were able to channel products down separate routes to market, without disrupting or interfering with separate market sectors.

Read More »
building with strategy blocks
Digital Marketing
Jonathan Bradley

Building a Strategy with Blocks

A case study, produced by Strategy Blocks in 2019. An example of how the right software, in the right environment can dramatically improve performance and culture. FiredUp is a global corporation that manufacturers and distributes domestic heating solutions and fireplaces to the consumer market.

Read More »

LET'S WORK TOGETHER

Do you have a project in mind? Let us know!

We work with companies of all sizes from start-ups to bespoke manufacturers and eCommerce.

Get in touch