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Hard earned lessons - without the hype.
Reports Don’t Have to Be Built the Same Way Every Month Anymore
Marketing reports can now be generated around the questions people actually ask, rather than rebuilding the same fixed document each month.
Cold Email Personalisation Has Got Much Less Fake
AI research can make outreach genuinely relevant to the person and company instead of relying on token first-name personalisation.
International Marketing Doesn’t Necessarily Need International Content
Strong existing brand content can often travel into new markets before a business commissions a completely separate content programme.
The Same Content Can Work Very Differently in Different Markets
A creative idea that is average in one market can perform strongly in another, which makes cross-market testing more useful than assumptions.
We Keep Finding Tracking Problems Before Advertising Problems
Before judging paid media performance, it is worth checking whether the tracking is actually capturing the customer journey properly.
Your Website Is Getting More Visitors That Aren’t People
More website traffic is now coming from systems trying to understand and answer from your content, not just people browsing pages.