A Bad Product Feed Can Ruin a Very Good Ad

You can make a beautiful ecommerce ad and still have the machinery underneath it quietly working against you.

Product feeds are not very glamorous, but Google and Meta increasingly depend on them to understand what you sell.

A slightly wrong title, missing variant, poor category, old price or messy availability can affect what gets shown and to whom.

It is one of those areas where the boring data can matter as much as the clever creative.

A useful check is simply to look at the feed the way the advertising platform sees it, rather than the way the product page looks on your website.

You may find the advert isn’t the bit that needs fixing.