If your feed is wrong, you pay for it. Wasted ad spend. Lost impressions. Low-quality clicks that never convert. Most SMEs don’t spot it because

Google’s job is to sell clicks.
Your job is to create demand at predictable cost and hit ROI.

Those objectives overlap sometimes.
But

E-commerce is a strange business.

You can have a great product, strong pricing, and solid traffic…
and still lose the sale for reasons that

How many times have you used ChatGPT to research a product or service recently?

Your customers are doing the same.

If your website is unclear

On Meta, content matters. But not as much as people think.
The algorithm backs what gets traction early, then it compounds.

Your job is

Your business can be genuinely great.
But if it looks average, it will get priced like average.

Real value is what customers experience after

If your e-commerce store is getting traffic but sales feel stubborn, it’s usually not your product.
It’s the product page.

Buyers don’t need more

Let’s get this out of the way: you’re not alone. You’ve invested in marketing.You’ve spent time, money, energy.Maybe you hired an agency. Maybe you did

You’re not imagining it. Running a business is full-on.Between operations, sales, managing people, putting out fires, and just keeping things moving – marketing often slips.

Sales drop. It happens. Whether it’s a sudden dip or a slow decline, the feeling is the same – unease, pressure, uncertainty. And when you’re

Let’s be honest. Working with a marketing agency can be transformational.Or it can be an expensive exercise in frustration. We’ve seen both.We’ve inherited clients burnt

Not every agency is built for SMEs. And honestly? That matters more than most realise. On the surface, any agency might look like a good