Stove Supermarket is an online marketplace specialising in wood-burning stoves that boasts over 40 years of experience in the heating industry. For a business in such a competitive and seasonal market, cutting through the noise and growing its business can be a serious challenge. With extensive experience in the fireplace industry, the company was seeking to drive growth while reducing reliance on costly agency fees. They needed a digital marketing agency that could understand their unique challenges and deliver results, resulting in an incredible +30% increase in YoY sales.
THE CHALLENGE AHEAD
We at Everpro were brought on board to create and deliver a comprehensive digital marketing strategy. With a focus on e-commerce, PPC, and data-driven results, Everpro aimed to help Stove Supermarket navigate the complexities of the digital landscape and drive sustained growth.
Stove Supermarket operates in a highly competitive market that evolves quickly. The fireplace industry is also seasonal, with demand spiking at certain times of the year and declining during off-seasons. To overcome these challenges, Everpro employed flexible, data-driven tactics, ensuring the marketing strategy remained adaptable.
OUR DATA-DRIVEN APPROACH
Our approach began with a thorough analysis of the market and Stove Supermarket’s existing product offerings. This involved in-depth market research, competitor analysis, and an audit of current marketing practices. We then performed an extensive review of Stove Supermarket’s customer base, industry trends, and competitors. The research uncovered insights into seasonal buying patterns, price sensitivities, and the competitive landscape, helping us devise highly effective strategies.
Given the highly competitive nature of the fireplace industry, we proposed a tailored pay-per-click (PPC) strategy to increase visibility and drive targeted traffic to Stove Supermarket’s e-commerce platform.
With research and strategy in hand, we also mapped out a comprehensive digital marketing plan that included search engine optimization (SEO), PPC campaigns, and website management. This map was designed to be agile, ensuring that Stove Supermarket could adapt to market shifts and seasonal demand fluctuations.
Overcoming Challenges: Talking to the Right Audience
The primary challenge was stark: how to fuel initial sales for a brand devoid of reviews or reputation in a crowded marketplace. Everpro recognised that success hinged on addressing the audience’s pain points directly. By deploying content that aligned with the consumer’s journey and needs, they ensured Volyoume’s solutions reached the right eyes and ears on the most effective channels. A TV appearance on ITV’s Lorraine was utilised to draw out the major value propositions whilst developing brand and product credibility.
Turning Up the Heat: Impressive Results
As a result, Stove Supermarket experienced a remarkable 30% increase in sales YoY, demonstrating the effectiveness of our services
By transitioning to Everpro, Stove Supermarket also saw a significant reduction in overall agency fees while increasing rates of conversion and the tailored PPC campaigns and pricing strategies directly contributed to increased online sales and greater customer engagement.
“We’re very pleased with the cooperation and support received from Everpro. Their understanding of our business, coupled with their expertise in digital marketing, has delivered tangible results. We’re looking forward to a bright future with their continued support.”
– James Turner, Managing Director
Conclusion: Reinforcing Everpro’s Mission and Vision
Everpro’s integrated digital marketing approach helped Stove Supermarket navigate a highly competitive and seasonal market. By focusing on e-commerce growth, optimizing PPC campaigns, and implementing data-driven strategies, Everpro delivered substantial year-on-year growth for the company. This project showcases Everpro’s ability to drive meaningful results for SMEs in challenging industries, establishing them as a reliable partner for businesses looking to scale and thrive in the digital age.
