Product feeds are either a growth asset or a silent tax
If your feed is wrong, you pay for it. Wasted ad spend. Lost impressions. Low-quality clicks that never convert. Most SMEs don’t spot it because the problem hides inside “performance”. But a messy feed is one of the fastest ways to turn paid media into noise. This is fixable. Not with more tweaks. With a simple system you can run: clean data, clear segmentation, and a weekly QA rhythm that keeps your best products eligible, visible, and profitable.
Built around outcomes, not platform scores.
Everpro Ltd
How Do You Report Results? One Report, One Year, One Page.
We don’t do 40-page decks.
We don’t do fluffy KPIs.
And we definitely don’t do “deep behavioural insight journeys” that nobody asked for.
What we do is give you a single page, every month, that shows you exactly what happened over the last year, what it cost, and what it means for your business.
It’s the same page we’ll look at together in month one, month six, and month twelve.
Because good marketing is measurable—and it should be easy to understand.
📊 The Framework: Awareness → Engagement → Action
That’s it. Three stages.
1. Awareness
Are we getting in front of the right people?
We measure reach, impressions, traffic – whatever makes sense for your channel and offer.
2. Engagement
Are people actually paying attention?
Clicks, video views, time on site, email opens. These are clear signals that your audience is interested.
3. Action
Are they doing what we want them to do?
Leads. Sales. Enquiries. Bookings.
This is the goal, and we track exactly how much it’s costing to get each action.
📄 The Report: One Page, Once a Month
We send one report every month. One page. Clear layout. Easy to follow.
It shows:
No charts for the sake of it. No jargon. No hiding.
This isn’t a vanity piece. It’s a tool for alignment.
🧠 Why It Matters
Marketing only works if both sides are clear on what’s happening and why.
This reporting format gives you:
It keeps us honest. It keeps you informed. And it helps us make better decisions together.
🎯 Bottom Line
We don’t want to impress you with analytics dashboards.
We want to show you that the work is doing what it’s supposed to do.
And if it isn’t, we want to have that conversation early, not six months in.
Because the only metric that really matters is this:
Is your business moving in the right direction?
Let’s build marketing that makes sure it does.
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