Making an entrance: Fireplace Ceramics enters the market with a new brand and website

Fireplace Ceramics, a new entrant in the market, sought to create a brand that reflected their extensive experience and innovation in the refractory and ceramic logs industry. They turned to Everpro, and our reputation for expertise in branding and website development.

The Project

Being a new business, Fireplace Ceramics faced the challenge of making their mark in an established and slow-changing market. With this in mind, our main task was creating a brand for a new business while highlighting the experience of the owners. We developed the brand logo, tone of voice and colour scheme with a focus on elegance and style. The owners of Fireplace Ceramics appreciated the accuracy in representing their vision and ethos. We also ensured the brand showcased the advantages of new technologies and approaches, an aspect that set Fireplace Ceramics apart from its competitors.

Our Approach

One the owners approved brand identity, we embarked on creating a website to support the launch of the business. The new website was traditional in style but modern in terms of layout and features, bringing to life the high-quality close-up images of the refractory and ceramic logs. This balance between traditional and modern aesthetics aimed to appeal to a wide range of customers, from those who prefer the classic feel to those who are drawn to contemporary designs.

However, we faced another challenge with the website development: ensuring it was interesting and engaging enough given the fairly similar-looking product range. We overcame this by focusing on website styling, variation and structure. The website was designed to be easy to navigate and visually appealing, with large, high-resolution images showcasing the products. Special attention was given to the product descriptions, ensuring they were informative and detailed, yet concise and easy to understand.

The Results

The result is a brand that perfectly encapsulates the ethos of Fireplace Ceramics and a new website that is attracting attention across the globe. The owners are now promoting their business in over 30 countries, a testament to the global appeal of their products and the effectiveness of the branding and website development.

"Having worked with Everpro for a number of years in previous ventures, I expected a great result. And I am absolutely over the moon with the quality of the website and the positioning of our branding. It really does omit the perception that I wanted for Fireplace Ceramics,"

This sentiment reflects the successful collaboration between us, where we were able to understand and translate the business philosophy of Fireplace Ceramics into a powerful brand and an engaging website.

Even in these early days for Fireplace Ceramics, the response to the brand and the website has been overwhelmingly positive. This case study serves as an example of how strategic branding and website development can help a new business make a strong impression in an established market. As Fireplace Ceramics continues to grow, the brand and website we created will undoubtedly play a significant role in its success.


In conclusion, our work with Fireplace Ceramics demonstrates the importance of well-executed branding and website development for new businesses. It shows how a clear understanding of a business’s vision and ethos, combined with creative design and technical expertise, can result in a brand and website that not only stands out in the market but also accurately represent the company. Our success in this project highlights our proficiency in branding and website development, making us a go-to choice for businesses seeking to make their mark in their respective industries.

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