Sharing Innovation: A new website with customer-focused content

Bunka Group, a pioneering manufacturer of above-ground commercial-grade pools, recently appointed Everpro, a leader in brand, web, and marketing strategy,  to develop a comprehensive website to highlight the company’s dedication to product innovation. 

The Project

The primary goal was to create an informative website that could provide comprehensive information about the innovative solutions offered by Bunka Group. We were able to achieve this objective with a quick turnaround, demonstrating our expertise in web development and marketing strategy.

Our Approach

The newly designed website had to be in line with Bunka Group’s brand and appeal to a broad customer base. We achieved this by incorporating elements that would resonate with the target audience, ensuring that the website was not only visually appealing but also informative and easy to navigate. Working with Bunka Group to understand their customers, we structured the website to allow users to quickly find the information they were looking for. We also ensured that the information presented was easily digestible, making for a more user-friendly experience.

One of the main challenges we faced during the project was the limited content and photography assets available for the website. However, we skilfully repurposed digital assets to give the site a feel of variety and authenticity. This creative approach not only enriched the content of the website but also brought it to life, enhancing the user experience.

The Results

The result was an informative and stylish website that has been instrumental in helping Bunka Group build and gather a pipeline of prospects. The new website allows potential customers to research and understand Bunka Group’s innovative solutions in a way that was previously not possible. This has helped Bunka Group to reach a wider audience and attract more prospects.

"The website is brilliant. It is crucial to help us through our next stage with the business."

This statement underlines the importance of an effective website in driving business growth and reaching new customers.


In conclusion, this case study demonstrates how we, through our expertise in web development and marketing strategy, were able to create a website for Bunka Group that was not only visually appealing but also informative and easy to navigate. Despite the challenges of limited content and photography assets, we were able to repurpose existing assets to create a website that resonated with the target audience. The new website has been instrumental in helping Bunka Group grow its business, proving the importance of effective web design in driving business growth.

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