What’s is the DIY Marketing System?
The DIY Marketing System was built for business owners who need a reliable way for their teams to generate leads, raise their profile, and stay consistent—without pretending to be full-time
Everpro Ltd
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What is the Strategy Sprint and Why is it Mandatory?
Clarity before action. Always.
Before you invest in ads, leads, content, or conversion tools, there’s one thing that trumps them all: clarity.
Clarity on what your audience actually needs.
Clarity on where the opportunities are.
Clarity on what not to do.
That’s exactly what the Strategy Sprint gives you. It’s not a nice-to-have. It’s the foundation.
And it’s how we make sure you don’t waste time, money, or energy chasing the wrong thing.
1. So what is it?
The Strategy Sprint is a 30-day deep dive into your business. Think of it as the part most agencies skip—but shouldn’t. Or the part that agencies profiteer from – but shouldn’t.
We strip things back. Look at what’s working, what’s not, and what’s getting in the way of real growth.
We ask the uncomfortable questions most people avoid, because that’s where the real insight lives.
Then we build a clear, focused strategy around you.
Not generic playbooks. Not what worked for someone else.
Your business, your audience, your growth goals.
Whether you’re turning over ££1m or £50m+, this is how we get the clarity needed to scale on your terms.
2. What you get:
Over 30 days, we guide you through a process that strips out guesswork and replaces it with strategic focus.
🔍 Workshop + Discovery
We dig into your business model, current numbers, past performance, market positioning, audience insights, and future goals.
We look at how the pieces connect – or where they don’t. This isn’t surface-level. It’s built to uncover root problems and hidden potential.
🎯 Offer + Audience Fit
If your offer and your audience aren’t fully aligned, nothing else matters.
We make sure the people you’re trying to reach actually care about what you’re selling, and if they don’t, we’ll figure out why.
Because no amount of ad spend fixes a weak message.
🧭 Marketing Roadmap
We map out the customer journey, from first touch to repeat purchase.
What channels to focus on. What angles to lead with. What assets need to be built.
This becomes your custom playbook for growth – no fluff, just what works.
💸 Channel + Budget Strategy
We tell you where your time, team and money should go and what to ignore.
It’s not about jumping on trends. It’s about smart allocation based on what’s actually going to drive ROI for your business.
3. Who it’s for
If you’re running a growing business and want to take the next step with clarity, not chaos then this is for you.
It’s mandatory for all new clients, unless you’re building something entirely new and want to move straight into development (we call that Option 2).
But for established businesses looking for traction, scale, or direction the Strategy Sprint is where we begin. Always.
4. Why it’s non-negotiable
Let’s be honest, there are plenty of agencies who’ll take your budget and start running ads or writing content without a plan.
We’re not one of them.
Here’s why our Strategy Sprint isn’t optional:
1. We’re not guessing with your money
Skipping strategy means making assumptions. And assumptions lead to wasted ad spend, mismatched messaging, and channels that never convert.
You’ve probably felt that before. We’re not doing that again.
2. It makes execution faster, not slower
This isn’t delay, it’s acceleration.
Once we’ve got the strategy nailed, we can execute with speed and confidence. No backtracking. No “test and hope”. Just solid direction and smart action.
3. It keeps everyone on the same page
Growth stalls when expectations aren’t clear.
The Strategy Sprint aligns everyone on goals, timelines, roles, and results. So nothing gets lost, and nothing goes sideways.
This is the groundwork that makes the build work.
5. Timeline & Cost
Final thought
If you’re serious about growth, you need more than tactics.
You need a plan. Built with insight. Backed by data. Designed for your business.
That’s what the Strategy Sprint gives you.
One clear path. No wasted motion. No guesswork.
Let’s get it right from the start.
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