Zofa, a UK-based sofa reseller, aimed to transition from WooCommerce to Shopify while also building a robust marketing strategy to establish themselves as a leading name in the sofa industry. They partnered with Everpro, Shopify Partners, to achieve this goal while improving customer experience and driving revenue.
The Website Development
Everpro executed a seamless website migration from WooCommerce to Shopify, overcoming hurdles like complex data structures and the need to optimise over 10,000 product images. Everpro’s meticulous approach ensured the project stayed on schedule, meeting all deadlines.
View the zofa site here.
High-Impact Integrations
Everpro also focused on several high-impact integrations to enhance Zofa’s performance:
- AI-Powered SEO Tools: Enhanced organic traffic and visibility.
- Email Automations: Boosted customer conversions with targeted and personalised campaigns.
- 3D Visualisation Software: Improved customer engagement with lifelike sofa previews.
- AI-Powered Recommendations: Increased upsell opportunities by tailoring suggestions to customer preferences.
- Finance Integrations: Added credit facilities for better customer payment flexibility.
- Fabric Sample Management: Streamlined the sample request process, increasing requests and conversions.
- Insurance and Sofa Removal Upsells: Expanded revenue streams.
- Google Product Feed Reconfiguration: Significantly widened audience reach.
- Trustpilot Integration: Leveraged customer reviews to build credibility.
- Influencer Affiliate Scheme: Amplified brand reach and trust via influencers.
Crafting an Omnichannel Marketing Strategy:
Everpro developed and continues to manage a fully integrated omnichannel marketing strategy that’s tailored to Zofa’s hybrid store and e-commerce model. This began with the creation of a comprehensive marketing map designed to build out a customised customer journey.
The strategy spans 10 channels, including remarketing, automated email campaigns, and post-purchase review requests, ensuring consistent messaging and engagement at every stage of the customer lifecycle.
Key elements of the strategy include:
- Remarketing Campaigns: Re-engage potential customers who left without making a purchase.
- Automated Email Sequences: Nurture leads, convert customers, and drive repeat purchases.
- Post-Purchase Review Requests: Collect reviews to build social proof and credibility.
- Integration Across Channels: Ensuring a seamless experience across digital and offline touchpoints, tailored to Zofa’s unique hybrid model.
This approach has allowed Zofa to offer a cohesive experience that bridges their in-store and online operations, keeping customers engaged and boosting lifetime value.
Collaboration for Success:
In addition to Everpro’s internal efforts, they partnered with Two Minds Media, who were instrumental in managing paid search campaigns that further boosted targeted traffic and optimised ad spend.
Results:
The impact was clear. Zofa’s conversion rate surged, customer acquisition costs dropped, and sample requests increased significantly. Revenue has already surpassed an aggressive growth target, positioning Zofa for continued success.
Key Outcomes:
- Project delivered on time and in full, thanks to meticulous planning and execution.
- Shopify-powered website now offers a smoother, faster, and more engaging user experience.
- The omnichannel strategy increased brand visibility, making Zofa a recognised name nationwide.
- Advanced analytics and integrations have given Zofa’s management a clear roadmap for sustained growth.
Everpro’s partnership with Zofa showcases the power of precision, technology, and strategy in driving business success—solidifying Zofa as a market leader in the sofa industry.
