Volyoume, a forward-thinking brand offering subscription-based hair loss treatments, faced such a challenge. At a point where their groundbreaking solutions were endangered by a lack of market traction, they turned to Everpro Ltd for guidance. Armed with cutting-edge AI technologies and a commitment to creating impactful digital strategies, Everpro took on the task of transforming Volyoume’s fledgling marketing approach.
Background: A Market with Potential, Was Initially Elusive
Volyoume entered the market with a powerful promise: alleviate the worries associated with hair loss through convenient, subscription-based treatments. Despite their substantial opportunity, they found themselves entangled in a web of fierce competition and unfamiliarity. The need for a robust kickstart was evident, yet leveraging the potential of a vast audience seemed daunting without an established brand presence.
Everpro’s Strategic Methodology: A Blend of Innovation and Engagement
To further solidify the brand’s foothold, Everpro meticulously curated User-Generated Content (UGC), and edited short TV clips designed to maximise audience engagement. In parallel, they transformed Volyoume’s website, optimising product pages to not only highlight the benefits but also incentivise first-time users. These changes laid the groundwork for capturing new customers in a compelling and informative manner.
Overcoming Challenges: Talking to the Right Audience
The primary challenge was stark: how to fuel initial sales for a brand devoid of reviews or reputation in a crowded marketplace. Everpro recognised that success hinged on addressing the audience’s pain points directly. By deploying content that aligned with the consumer’s journey and needs, they ensured Volyoume’s solutions reached the right eyes and ears on the most effective channels. A TV appearance on ITV’s Lorraine was utilised to draw out the major value propositions whilst developing brand and product credibility.
Results that Speak Volumes: From Zero to Substantial Sales
The outcome was a remarkable transformation. Sales surged from a standstill to significant and sustained momentum following the launch of Everpro’s Google, Meta, and TikTok initiatives.
Volyoume’s once obscure product was now a must-try in the subscription marketing space, with repeat purchases growing steadily. This revitalisation was met with enthusiastic praise from Volyoume’s leadership.
Co-owner Matt Lewis remarked,
“We are delighted with the kick start that Everpro gave our brand as the previous agency were significantly underperforming.”
Conclusion: Reinforcing Everpro’s Mission and Vision
Everpro’s collaboration with Volyoume not only showcases their ability to accelerate growth for SMEs but also underscores their commitment to leveraging AI for precision and efficiency. Through strategic use of digital channels and an unwavering focus on connecting with the right audience, Everpro empowered Volyoume to navigate and thrive amidst the challenges of a digital-first landscape.
This case study stands as a testament to Everpro’s tagline: “Brand, web and marketing solutions that deliver results.
