Everpro Ltd, a trusted name in delivering standout brand, web, and marketing solutions, was tasked with enhancing the online visibility of Grace and Morris, the residential arm of the esteemed PARKdesigned Architects.
Background and Objective
Grace and Morris, a fledgling brand, needed to make its mark in the competitive architecture sector. The project’s core objective was to optimize their website for Search Engine Optimization (SEO) purposes. This meant ensuring that relevant keywords were meticulously researched, utilized, and that the website was technically proficient for SEO excellence.
Strategic Methodology
Navigating Challenges
The core challenge was driving traffic swiftly in a saturated market. With the SEO journey being inherently gradual, Everpro simultaneously capitalised on Google Ads, tactically promoting the new studio’s opening in Harrogate. This dual strategy was pivotal in generating immediate visibility and interest.
Outcomes and Achievements
Although SEO results typically unfold over time, Grace and Morris started witnessing steady and climbing levels of organic traffic shortly after implementation. The strategic use of Google Ads successfully directed visitors to a newly created landing page, effectively fostering inquiries and engagement. This case study underpins the potential of employing a harmonized approach of SEO and digital advertising to drive business growth.
Conclusion
Grace and Morris’ success story epitomizes the value of a comprehensive digital marketing strategy. Everpro Ltd’s commitment to empowering SMEs, by channeling cutting-edge AI and innovative marketing tactics, illuminated the path for Grace and Morris to grow and establish itself firmly in an intensely competitive landscape.
