Vale Bridgecraft Ltd
Everpro delivered a full brand refresh and digital upgrade for Vale Bridgecraft Ltd following its acquisition by Hampton Furniture Group. The project included a new brand identity, a website launched within four weeks, and activation of paid media channels to drive both direct consumer and B2B traffic. This revitalisation improved brand perception, increased web visibility to 100%, and empowered staff with greater control over digital assets.
Upholstery Manufacturing
Results
Results
What changed
The brand feels fresh and customers are re-engaging. Staff feel empowered with control over the website and see the brand as invested in and alive.
- ROI
- Process
- Innovation
Testimonial
“We are familiar with Everpro and know that they are reliable and experienced with both B2B and B2C full service marketing. We are more than satisfied with the results so far.”
Solution Overview
Our Solution
Everpro created a new brand image that maintained positive perceptions while shedding outdated ones, developed and launched a new website within four weeks, and built a digital presence across social media with activation of paid advertising channels targeting both consumer and business markets.
Implementation
Key steps from kick-off to delivery
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Developed refreshed brand design and standards to modernise image while preserving heritage
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Designed and built a new website on Shopify platform, launching within four weeks
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Updated social media profiles to align with new brand identity
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Activated multiple paid advertising channels including Google Ads and Meta Ads for B2C and B2B targeting
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Created new digital imagery using AI generation to support marketing campaigns
Timeline: 3 months
Context
Client Background
For over 90 years, Vale Bridgecraft has stood for exceptional British furniture making. Founded in 1947, it grew from humble beginnings to a nationally recognised brand known for craftsmanship and quality upholstery. The company merged with Bridgecraft, combining over a century of heritage and innovation in British furniture, and continues to produce timeless, durable pieces from Yorkshire.
Challenge
The business was dated in design, appearance, and perception. New owners needed a refreshed brand image to break ties with the past while retaining heritage and quality associations. They required a new website and paid media pipeline to drive direct and B2B traffic, all to be handled carefully.
Goal
To refresh the brand and digital presence quickly to signal new ownership and drive increased traffic and engagement from both B2C and B2B audiences.
Work with us
Transform Your Brand and Digital Presence with Everpro
Partner with Everpro to revitalise your brand image, launch a high-impact website quickly, and build a robust paid media pipeline that drives measurable growth across consumer and business markets.
- Comprehensive brand refresh maintaining heritage while modernising perception
- Rapid website design and launch within 4 weeks to enhance digital presence
- Activation of paid media channels targeting both B2C and B2B audiences
Prefer email? Jonathan Bradley — Director