The e-commerce marketplace, particularly in the food and beverage sector, is a highly competitive environment. For a new brand to stand out and gain traction, it needs more than just a unique product; it requires a compelling brand story, a strong and consistent brand image, and a well-designed, user-friendly online platform to facilitate sales. This case study explores how Everpro rose to the challenge when tasked with creating a brand and launching an e-commerce website for a new coffee brand, Beast Mode Coffee, targeting ambition goal-orientated individuals who love a strong coffee.
Understanding the Market and the Audience
Before embarking on the project, Everpro took a deep dive into the market place and the psychology of decision making when relating to online coffee purchases. They conducted extensive market research, analysing the competition and identifying the trends and preferences of the target audience. This research revealed that the online coffee market was not only saturated but also highly competitive. To break through the noise, Everpro realised that the brand would need to identify a narrow audience and target them with values and an identity that they could relate to.
Creating a Brand
Following their market research, Everpro worked closely with co-owners Alex and Sanjay to create a brand that would resonate with the target audience. Given that Alex is a professional rugby player who transfers his passion and ambition into coffee, they decided to take the brand in a direction that fitted his profile. The result was Beast Mode Coffee, a brand that doesn’t hold back.
The brand logo was crafted to symbolise a coffee cup, subtly incorporating the shape of a dumbbell to attract both coffee enthusiasts and individuals with a zest for life. The iconography ingeniously transforms a coffee bean to double as a rugby ball, with a clever split creating the distinctive ‘beast’s eyes’. The colour palette is a nod to Alex’s previous rugby club, infusing a personal touch into the design.
Designing and Launching the E-commerce Website
With the brand created, the next challenge was to design and launch an e-commerce website that could effectively communicate the brand story and facilitate sales. Everpro designed a user-friendly website with a strong and consistent brand image. They used engaging visuals and compelling copy to draw in visitors and encourage them to make a purchase. The website was designed to be easy to navigate, with clear and concise product descriptions and a seamless checkout process.
Since its launch, the Beast Mode Coffee brand and e-commerce website have been well received by the target audience. The website receives a steady flow of traffic, and the conversion rate is on par with industry standards. Alex, one of the co-owners, had this to say about Everpro’s work: “I absolutely love what Everpro have produced for us in a short space of time. Their advice and direction was second to none, and I am glad that I placed my trust in their expertise.”
This case study illustrates the power of understanding your audience and creating a brand that resonates with them. It also highlights the importance of a well-designed, user-friendly e-commerce website in facilitating sales. By taking the time to understand the target audience and the competitive landscape, Everpro was able to create a brand and launch a website that stands out in a crowded marketplace.