When the team at Sirocco Fires sought to redesign and re-launch their offering and refresh their brand, they turned to their long lasting partnership with Everpro. The project involved creating a slick new B2B website that showcased Sirocco Fires’ new range, along with preparing the brand’s new branding, styling guidelines and product imaging. With a strict deadline in place, Everpro had to work backwards to successfully deliver the project.
The brief was extensive, requiring Everpro to create various point of sale media and five product brochures for Independent Fireplace showrooms. The project had to be executed within a tight timeline, which left no room for error. One of the main challenges was the migration of Sirocco Fires from Magento over to Shopify, a process that involved transferring all customers and their specific pricing across. This was to be a gated website, meaning it was only accessible to users with authorised access. Everpro also had to set up a private account and develop a customer guarantee registrations process, all while ensuring the design was mobile-first.
Additionally, Everpro was to create five new brochures with updated branding, in line with a new style guide. The timing of the release of these brochures, the point of sale media, and the new website was critical, requiring meticulous planning and execution.
Despite the demanding brief and strict deadline, Everpro rose to the challenge. The team began by conducting extensive research into Sirocco Fires’ brand, products, and target audience. They then developed a detailed project plan and timeline, breaking down the project into manageable tasks and milestones .
Everpro’s created a sleek, modern, mobile-first design for the new website. They utilised Shopify’s robust e-commerce platform to build a secure, user-friendly B2B website that showcased Sirocco Fires’ new range in a visually appealing manner. The transfer of all customers and their specific pricing across platforms was achieved seamlessly, with no disruption to Sirocco Fires’ operations or customer experience.
Everpro’s developers also successfully implemented a gated access system and set up a private account, ensuring the website was accessible only to authorised users. To meet the requirement for a customer guarantee registrations process, Everpro’s team designed and developed a streamlined, intuitive process that made it easy for customers to register their guarantees.
The brochures, created with the new branding and style guidelines, were beautiful representations of Sirocco Fires’ products. The design team worked closely with the content team, ensuring the brochures not only looked great but also communicated Sirocco Fires’ brand message effectively.
Everpro delivered a beautiful B2B website for Sirocco Fires on time, in full. The new website showcased Sirocco Fires’ new range in a sleek, modern design that was optimized for mobile users. The new website saw an immediate increase in user engagement, with a30% increase in session duration and a20% reduction in bounce rate within the first month of launch.
The migration from Magento to Shopify was completed without a hitch, with all customers and their specific pricing successfully transferred. The gated access system and private account setup were also implemented without any issues, ensuring Sirocco Fires’ B2B operations continued to run smoothly.The customer guarantee registrations process designed by Everpro was well-received by customers, with a50% increase in registrations in the first month after the launch of the new website.The brochures and email campaigns were also a hit, with the first batch being snapped up within days of their release. Each phase of the project was released just in time, demonstrating Everpro’s exceptional project management skills.
In the words of Sirocco Fires, “Everpro have been with us for four years now and they have been fantastic throughout. As well as helping us position ourselves in the market, they have delivered time and time again with marketing campaigns and web projects.”
Everpro’s successful design and launch of Sirocco Fires’ new website is a testament to their expertise in digital solutions and their commitment to delivering exceptional results for their clients. With their deep understanding of digital marketing, excellent project management skills, and a client-first approach, Everpro continues to deliver outstanding results for businesses across various industries.