Zofa set out to do something ambitious.
Launch a completely new sofa brand into one of the most competitive retail markets in the UK.No brand recognition. No digital track record. A new commercial model.
What Zofa did have was deep product expertise. Decades of experience as manufacturers and B2B traders. Confidence in quality, supply chain, and fulfilment.
What they needed was a partner to turn that strength into a credible, scalable direct-to-consumer business.
Everpro became that partner.
Not just to launch. But to build something that could grow, compound, and scale with confidence.
+125% YOY Sales Growth
4.2 -> 4.9 Trustpilot Rating
CPA Down 28%over 12 months
+30% Average Order Value
30 -> +200 Customer Reviews
Record Profitability Increase
The opportunity, and the risk behind it
Zofa’s challenge was not marketing execution.
It was risk.
They had spotted a clear gap in the market.
Sofa buying had become complex, confusing, and noisy. Endless choice. Price variation. Friction at every step.
There was an opportunity to simplify the offering.
To make buying a sofa calm, clear, and confidence‑building.
But it was an untested strategy.
A new brand. A crowded market. No proof. No margin for error.
The founders knew sofas. They knew manufacturing. They knew margins.
They did not want to learn D2C ecommerce the hard way.
They needed a strategic partner who could reduce risk, validate the opportunity, and build the right foundations from day one.
Bringing structure to a bold idea
Everpro did not operate as an agency executing tasks.
It became part of the business.
Today, Everpro plays a board‑level role within Zofa, supporting strategic direction and commercial decision‑making.
That involvement spans the decisions that actually move a business forward.
Positioning and value proposition. Pricing and promotion. Customer journey design. Channel strategy. Proof, credibility, and the systems that sit underneath growth.
The goal is simple.
Make progress deliberate, measurable, and repeatable.
Getting the foundations right before scale
Zofa’s digital foundation had to be right from the start.
Everpro led a seamless migration to Shopify with zero downtime, protecting early momentum and customer confidence.
The website was rebuilt to be fast, stable, and reliable across all devices.
Product architecture was deliberately simplified so customers could understand the range, make decisions easily, and move forward with confidence.
Analytics and data infrastructure were put in place early, ensuring decisions were driven by evidence, not instinct.
The site became a commercial asset, not a technical risk.
Simplifying the category, deliberately
Zofa now leads with a simple, confident promise.
Sofas. Made simple.
That idea runs through the entire business.
The way the range is structured. The language used. The website experience. Advertising and content.
Simplicity became the differentiator.
Not noise. Not discounting. Not complexity.
A joined‑up growth engine
Growth was never treated as a collection of disconnected channels.
Everpro built a joined‑up system where paid media, SEO, email, reviews, and social proof reinforced each other.
Digital performance was deliberately linked to the physical showroom experience.
Online activity drives informed footfall. In‑store experience reinforces confidence and conversion.
Each part strengthens the whole.
When confidence, performance, and margin rise together
This is where the impact became clear.
Zofa moved decisively out of launch mode and into a true scale phase.
Commercial results
Sales increased significantly across both online and in‑store channels.
Paid performance improved while volume grew:
ROAS increased as spend scaled
CPA reduced as demand and efficiency improved
Conversion rate and traffic quality increased together
Average order value trended upward
This was not growth at the expense of margin.
Margins strengthened as confidence and consistency increased.
Brand results
Trustpilot rating improved from 4.2 to 4.9
Reviews grew from around 30 to over 200
Social engagement increased across channels
SEO visibility continues to rise
Business outcomes
The business is now self‑funding its growth.
Zofa has the confidence, infrastructure, and demand to scale deliberately.
Including the opening of a new physical showroom.
What happened behind the scenes
The progress Zofa achieved was not accidental.
Everpro integrated directly into how the business operates.
Weekly working sessions focused on real data and real decisions.
Zofa was invited into Everpro’s task and project management systems, creating full transparency across priorities, progress, and blockers.
That removed friction. Decisions happened faster. Adjustments were intentional rather than reactive.
Just as importantly, it created space for proactive development.
Improvements were made ahead of pressure, not because of it.
From launch risk to scalable confidence
This case study is not about a campaign.
It is about evolution.
From an unknown brand and a high‑risk launch.
To a confident, established D2C retailer with a profitable, self‑funding growth engine.
Everpro’s role has been to simplify complexity.
To turn expertise into systems. And to help Zofa grow with confidence, not guesswork.
