A New Chapter with a Global Mission
Miles Hillmann is no stranger to impact. A seasoned entrepreneur with a background in agricultural science and environmental innovation, he had already built and exited a successful industrial business. But his next chapter was different — and deeply personal.
Inspired by a close friend’s recognition at the 2024 World Food Prize, Miles began writing The Super-Seeders — a book uncovering the global network of scientists, breeders, and seed curators quietly working to safeguard the future of food through genetic diversity.
It’s a story few people know, yet one that affects everyone. And it needed a platform to match its potential.
Everpro’s Role: Bringing the Mission to Life
Miles approached Everpro not just for design or digital support — but to help him shape how the story would be seen, shared and understood. From naming and brand development to website design, messaging, and content strategy, we helped build the foundations for a book with global relevance and personal resonance.
The Super-Seeders is due to publish in 2026 — but the mission behind it is already growing. This case study shows how Everpro helped bring that mission into focus, and out into the world.
No Digital Presence, No Platform — Yet
When Miles first approached Everpro, The Super-Seeders existed only as a working manuscript and a powerful idea. There was no website, no brand, no clear title — and no plan to build awareness ahead of publication. Without a digital foundation, the story and the author behind it were effectively invisible.
A Specialist Subject with Broad Importance
The topic — plant genetics and the future of food security — was highly specialised, involving complex science and little-known global institutions. The challenge was to position the book in a way that would appeal not only to experts in the field, but also to journalists, philanthropists, and curious general readers.
The Goal: Build Interest, Authority and Reach
Miles didn’t just want to sell books. He wanted to spark a conversation — to raise awareness, connect with key players in the space, and give visibility to the quiet revolution unfolding in labs, vaults and farms around the world.
Everpro was tasked with turning that vision into a strategy — and building the tools to make it real.
Naming the Story: From Concept to The Super-Seeders
We began with the fundamentals. After in-depth discussions around the themes, tone, and intent of the book, Everpro proposed the title The Super-Seeders — a phrase that captured urgency, global relevance and human ingenuity. It was memorable, emotionally engaging, and positioned the book clearly for both expert and mainstream audiences.
Building the Brand: Visual Identity and Messaging
Next, we created a visual identity to match the story’s weight and credibility. From logo and colour palette to tone of voice and content themes, we developed a coherent brand for Miles as an author and for the book itself. This included business cards, email templates, and digital assets — all designed to support pre-launch visibility and build recognition over time.
Creating the Digital Hub: superseeders.co.uk
The website became the home for everything — the story, the mission, and the movement behind it. We designed and developed superseeders.co.uk as a clean, elegant platform that houses articles, background on the book, audience resources and email sign-up functionality. This gave Miles a credible digital presence that could grow with the project.
Supporting the Content Engine
To support thought leadership and early outreach, Everpro developed a content strategy anchored around the book’s core themes — from genetic science explainers to profiles of unsung plant breeders. We also helped craft article copy, teaser content, and event handouts — and continue to provide feedback on narrative direction as the manuscript evolves.
Positioning for Purpose
Throughout, our goal was to frame The Super-Seeders not just as a book, but as a platform — one that could educate, engage and connect. Every deliverable was aligned to that vision: to give Miles the credibility, tools and visibility he needed to advance a vital message.
A Credible Platform for a Global Mission
Within weeks, Everpro helped transform The Super-Seeders from a working concept into a fully formed public-facing project. With a defined title, visual identity and digital home, Miles Hillmann now has the presence of a serious author and subject-matter advocate — one equipped to speak to scientists, funders, policy professionals and the general public alike.
Growing Visibility and Real-World Engagement
The launch of superseeders.co.uk, updated social media assets, and a consistent content presence have already begun to generate traction. As Miles travels to research events, meets collaborators and builds networks, he now has a compelling platform to point people toward — one that reflects the scale and importance of his work.
Momentum That Builds the Book
Perhaps most importantly, the strategy is creating a feedback loop. Interest in the project is leading to new conversations, potential interviews and fresh story angles — helping shape the manuscript itself. Everpro’s early positioning work is now directly supporting the depth and richness of the final book.
Continuing to Build the Ecosystem
With the core platform in place, Everpro will continue supporting The Super-Seeders as it moves toward publication in 2026. This includes expanding the website, deepening the content strategy, and producing targeted outreach assets to engage partners, media, and readers across key sectors.
From Author to Thought Leader
Miles is now positioned not just as a writer, but as a credible voice in the global conversation around food security, plant science and climate resilience. We’re continuing to help shape that role through editorial support, brand development, and audience growth strategies — turning visibility into influence.
Preparing for Launch
As the manuscript nears completion, our focus will shift toward launch-phase activity: campaign planning, media briefings, community engagement, and email strategy. Every step is designed to ensure that when the book arrives, it lands with the audience it was built for — and makes the impact it was meant to.
A First for Everpro — and a Meaningful One
This was Everpro’s first time supporting the development and pre-launch of a book — and it brought new challenges. We had to quickly understand a highly technical subject, translate complex science into accessible narratives, and build a platform that felt both authoritative and human.
It was creatively demanding, strategically rich, and deeply rewarding.
Built on Trust, Delivered with Purpose
What made it even more meaningful was the relationship behind it. Years earlier, Everpro had worked with Miles in a completely different context — supporting a business in the industrial sector. When he reappeared with a mission to tell a vital global story, he chose Everpro again. That trust was a statement of confidence — and a responsibility we didn’t take lightly.
Helping Miles bring The Super-Seeders to life wasn’t just about building a brand. It was about supporting a mission, amplifying a message, and helping give voice to the people feeding our future.
