A Wellness Brand with a Clear Mission
WeKind is a wellness brand built to support women through the physical and emotional changes of pregnancy, postpartum and menopause. Founded by expert hair stylist Kelly Clarke — whose knowledge comes from both professional and personal experience — WeKind’s range offers science-informed, problem-solving products for hair and skin.
From Social Traction to Scalable Growth
While the brand had carved out a distinct identity and built a loyal following on social media, it was struggling to translate that momentum into e-commerce success. There was no sales funnel, no ad strategy and no scalable digital infrastructure to drive growth.
Where Everpro Came In
As a full-service digital marketing agency, Everpro partnered with WeKind to transform its online presence and activate performance marketing from the ground up. We redesigned the website with e-commerce at its core, refined the brand’s positioning and launched integrated ad campaigns across Meta and Google — all within four weeks.
This case study outlines how Everpro helped turn WeKind’s purpose-driven brand into a results-driven business, built to grow.
A Brand with Purpose, But Not Yet Performance
WeKind had built something meaningful. With a clear mission and a growing social presence, they were speaking directly to women going through some of life’s most demanding transitions — pregnancy, postpartum and menopause. Their wellness products were carefully formulated to address real needs, and their messaging resonated.
A Disconnect Between Engagement and Conversion
Despite this, their digital presence wasn’t converting interest into sales. The website wasn’t designed with e-commerce best practices in mind, and visitors were dropping off before making a purchase. There was no structured path to guide customers from discovery to decision.
Ready to Invest, Unsure Where to Start
WeKind knew there was potential. They were open to exploring paid media and scaling their efforts but needed a roadmap. They lacked the internal expertise to build and manage marketing funnels, and they were looking for a strategic partner who could provide both guidance and execution.
That’s when Everpro stepped in — to connect brand with performance, and vision with results.
Building the Foundation: A Website Designed to Convert
We started with the website. While WeKind’s brand story was strong, the site didn’t support an e-commerce experience. Our first priority was a full redesign — one that not only looked great but was optimised for conversion. We refined styling, clarified navigation, and built product pages that communicated benefits clearly and encouraged action.
We also standardised brand elements across the site to ensure consistency and professionalism throughout the customer journey.
Creating a Funnel: Marketing That Matches the Mission
Next, we focused on building a scalable funnel. With no previous experience in paid media, WeKind needed both strategy and setup. We developed a full-funnel advertising approach across Meta and Google, using creative that spoke directly to the needs of their target audience — real women seeking practical, trusted wellness solutions.
Our creative direction leaned into “disruptive truth-telling” — content that acknowledged the realities of hormonal shifts, postnatal recovery and menopause, with a tone of empathy and empowerment. We also introduced elements of soft science to add credibility without losing approachability.
Aligning Brand and Performance
What made this work was the integration. The website and ads weren’t developed in isolation — they were designed to work in tandem. We knew from experience that the platforms would find the right audience, especially with strong creative and a product that solved a real need. By bringing WeKind’s story and offer together in a clear, engaging way, we helped them break through and convert.
A Fast Turnaround with Immediate Impact
Within just four weeks, Everpro launched a completely rebuilt and rebranded e-commerce site for WeKind — wekindlondon.com. The site was optimised for sales, reflective of the brand’s values, and built to support performance marketing from day one.
A Profitable, Scalable Growth Engine
Following the launch, WeKind saw a sustainable and profitable uplift in sales. The combination of targeted ads and a conversion-optimised website began generating returns quickly, validating both the strategy and the strength of the product offering. With the foundation in place, Everpro is now working with WeKind to scale this growth incrementally, week by week.
A System That Can Grow with the Brand
Most importantly, WeKind now has a marketing and e-commerce system that is built to grow. Paid media, funnel strategy and customer journeys are no longer abstract ideas — they are real, active levers the business can use to reach more customers, more effectively.
Overcoming Challenges: Talking to the Right Audience
The primary challenge was stark: how to fuel initial sales for a brand devoid of reviews or reputation in a crowded marketplace. Everpro recognised that success hinged on addressing the audience’s pain points directly. By deploying content that aligned with the consumer’s journey and needs, they ensured Volyoume’s solutions reached the right eyes and ears on the most effective channels. A TV appearance on ITV’s Lorraine was utilised to draw out the major value propositions whilst developing brand and product credibility.
Scaling With Purpose
With a profitable model now in place, WeKind is entering its next phase — scaling digital marketing activity with Everpro as a strategic partner. Campaigns are being gradually expanded across platforms, with new creative and targeting strategies tested and refined on a weekly basis.
Evolving the Product and Content Offering
In parallel, WeKind is continuing to develop its product range and expand its content strategy. As new wellness needs emerge across different life stages, the brand is building a broader ecosystem of support for its audience — and the marketing will evolve alongside it.
A Long-Term Partnership for Growth
Everpro remains deeply involved in WeKind’s growth, from managing ad performance and CRO to advising on brand direction and customer engagement. With headroom in the market and a clear value proposition, WeKind is well-positioned to scale — and Everpro is helping make that happen.
