Sirocco Fires, a family-owned enterprise with a 30-year legacy in manufacturing Gas Fires and Fireplaces, stands as a testament to innovation and resilience. Each product in their impressive catalogue is meticulously designed, developed, and produced in-house, showcasing their commitment to quality and craftsmanship.
In 2018, a transformative era began with the appointment of a new and ambitious Managing Director who was intent on scaling the business. This ambition set the stage for a fruitful partnership with Everpro, which continues to flourish. A strategic review of Sirocco’s product range enabled the company to efficiently distribute its offerings across distinct market sectors without any interference, marking the beginning of a dynamic new chapter.
This period of growth saw the launch of a successful B2C e-commerce site and the securing of a lucrative contract with Homebase. Simultaneously, the company embarked on expanding its reach by initiating recruitment for a dedicated sales force.
However, as Sirocco was gearing up to conquer global markets with newfound potential and enthusiasm, it encountered unprecedented challenges in the form of the Covid-19 pandemic and Brexit. Despite these formidable obstacles, the company navigated the turbulent times with unwavering determination, continuously developing its product range and workforce.
Throughout the lockdowns, Sirocco Fires didn’t just survive; it thrived. The company overhauled its operating systems, launched an informative brochure, kick-started digital marketing campaigns, and appointed a new Head of Sales. These strategic moves fortified the company’s market position and set a solid foundation for future growth.
Emerging from the global pandemic more robust and ambitious, Sirocco Fires was recognized as a finalist in the prestigious BIBA awards in September 2021. This accolade was a nod to the company’s clear strategic direction, impressive past results, and the unwavering passion of its team.
Looking to the future with an optimistic ‘Onwards and upwards’ philosophy, the company has reshored its factory and centralised its distribution centre and offices. This strategic realignment is paving the way for the launch of an exciting new range of products throughout 2022. Sirocco Fires, with its blend of heritage, innovation, and resilience, is set to continue its journey as a leading light in the industry.
