Vale Bridgecraft
Reviving a British Furniture Legacy for the Digital Era.
Everpro delivered a full brand refresh and digital upgrade for Vale Bridgecraft following its acquisition by Hampton Furniture Group. The goal was to modernise the brand without losing the heritage that makes it valuable, and to rebuild the digital foundations needed to support growth across both consumer and independent retail audiences.
The project included a refreshed brand identity, a new Shopify website launched within four weeks, and the activation of paid media channels to drive qualified traffic and enquiries. The result was a stronger market presence, improved visibility, and a team empowered with modern tools and full control of their digital platform.
Paid media channels activated
Brand refresh and repositioning
+18%
increase in demand
What we looked at
Everpro created a refreshed brand identity that retained positive heritage associations while removing dated perceptions.
We designed and launched a new Shopify website within four weeks, rebuilt the digital presence across social platforms, and activated paid media campaigns targeting both direct customers and independent retail audiences.
The move
Key steps from kick-off to delivery
1. Refreshed brand design and standards to modernise the image while preserving heritage
2. Designed and built a new Shopify website, launching within four weeks
3. Updated social media profiles to align with the new brand identity
4. Activated paid media channels across Google and Meta to support both B2C and B2B traffic generation
5. Created new campaign imagery using AI, including custom workflows to map fabric textures onto sofas in a way off-the-shelf AI tools could not reliably produce
6. Delivered a full suite of print collateral to support showroom presentation and retail conversations
Timeline: 6 months
The Brand Behind the Work
Vale Bridgecraft is a heritage Yorkshire upholstery manufacturer with over 90 years of British furniture making behind it.
Known for craftsmanship and quality, the brand has evolved through decades of manufacturing expertise and continues to produce timeless, durable pieces from its Yorkshire workshops.
The Reset Moment
Vale Bridgecraft is a heritage Yorkshire upholstery manufacturer with over 90 years of British furniture making behind it.
Known for craftsmanship and quality, the brand has evolved through decades of manufacturing expertise and continues to produce timeless, durable pieces from its Yorkshire workshops.
The business had become dated in design, appearance, and perception. The new owners needed to modernise the brand without losing its heritage value.
They also required a new website and paid media pipeline to drive both direct consumer interest and B2B demand from independent retailers.
The business had become dated in design, appearance, and perception. The new owners needed to modernise the brand without losing its heritage value.
They also required a new website and paid media pipeline to drive both direct consumer interest and B2B demand from independent retailers.
What happens next
Following the initial transformation, Vale Bridgecraft entered its next phase of growth with the appointment of Nichola Bell as Commercial Director, and the launch of its new Bridgecraft Gallery collection concept, developed specifically for independent retailers.
The new collection was launched at INDX Furniture (17 to 20 January 2026), reinforcing the brand's renewed focus on supporting retail partners with flexible, style-led upholstery built in Yorkshire.
What changed
Partner with Everpro to revitalise your brand image, launch a high-impact website quickly, and build a robust paid media pipeline that drives measurable growth across consumer and business markets.
Comprehensive brand refresh maintaining heritage while modernising perception
Rapid website design and launch within 4 weeks
Activation of paid media across B2C and B2B audiences
AI-assisted creative workflows to scale premium product marketing assets
Let's talk
Where is growth getting stuck?
You don't need to arrive with a marketing brief. And you don't need to know whether the answer is paid media, creative, your website, conversion or something else. Tell us where the business is trying to go and what you're seeing today. We'll start there.