Different expertise. One commercial objective.
Each person at Everpro brings a different perspective.
But those capabilities are not meant to operate as separate departments.
They come together around what the client is actually trying to achieve.
01 / 05Lucy Fagan
Head of Client Services & Operations
02 / 05Lucius Moxon
Creative Director
03 / 05Jamie Wreford
Paid Media Expert & Strategic Director
04 / 05Lewis Parker
Web, Digital Experience & Design
05 / 05Jonathan Bradley
Founder & Managing Director
Jonathan Bradley
Founder & Managing Director
- What are we trying to achieve?
- Where is the real opportunity?
- What is getting in the way?
- What deserves investment?
- And what should probably stop?
Jonathan brings the commercial thinking that shaped Everpro in the first place.
Having spent years running and leading SMEs before building the agency, his perspective goes beyond marketing activity into the wider commercial picture.
His role is to help make sense of the business context behind the work.
Focus
Commercial growth strategy, business context, strategic direction and selected senior client involvement.
Jonathan remains involved where senior commercial context and strategic challenge can add the most value.
Lucy Fagan
Head of Client Services & Operations
- What has been agreed?
- What is happening next?
- Where are the risks?
- What needs a decision?
- And are we still working on the things that matter most?
Lucy is responsible for making sure the relationship works as well as the work.
She connects the commercial objective with what is actually happening day to day, keeping priorities clear, making sure delivery stays focused and helping both Everpro and the client stay aligned when circumstances change.
That means keeping sight of the bigger picture while making sure the detail is under control.
Focus
Client ownership, priorities, communication, quality, operational visibility and keeping delivery connected to client objectives.
Lucius Moxon
Creative Director
- What does somebody need to understand?
- What needs to feel different?
- What action should follow?
- And how do we communicate that as simply and effectively as possible?
Lucius is responsible for the creative direction behind Everpro's work.
That means taking a business objective and turning it into something clear, useful and creatively strong across websites, campaigns, digital experiences and brand activity.
The role is not simply about making the work look better.
It is about making sure the creative has a job to do.
Focus
Creative strategy, website direction, campaign concepts, brand application and translating commercial objectives into creative work.
Jamie Wreford
Paid Media Expert & Strategic Director
- Where does paid media belong in the growth plan?
- What is the strategy for competing in this channel?
- Where should the budget go next?
- What is the performance evidence telling us?
- And how does that change what we do next?
Jamie is responsible for the performance strategy behind Everpro's paid media work.
That means understanding where paid acquisition belongs in the wider growth picture, setting the strategy for how a business competes in paid channels and putting budget where it has the best chance of creating value.
Performance strategy is not simply about buying traffic efficiently.
Audience, creative, intent, landing experience, conversion and commercial outcome all need to work together as one plan.
And when the evidence changes, the strategy and the plan should change with it.
Focus
Performance strategy, paid acquisition, audience strategy, campaign optimisation, budget allocation and using performance evidence to improve the next decision.
Lewis Parker
Web, Digital Experience & Design
Lewis works across the point where design, usability and technical delivery meet.
His role is to turn an agreed direction into digital experiences that look considered, work properly and perform a useful commercial job.
That can mean developing a new website, improving an ecommerce experience, refining customer journeys or creating the design assets needed to bring a wider idea to life.
Because Lewis works across both web and design, he can stay connected to the thinking from initial concept through to execution.
Focus
Web development, ecommerce, UX implementation, website design, digital creative, brand application and technical delivery.
Start here
Tell us what you're trying to achieve.
You don't need to know which Everpro service you need.
That's part of the conversation.
Tell us what is changing in the business, where you want to go or what is currently getting in the way.
We'll start there.
Ask Everpro
Tell us what is changing in the business, where you want to go or what is currently getting in the way.
Send your question to the Everpro team.