Everpro
Commercial Websites

Build the website your next move depends on.

Everpro designs and builds commercial websites and ecommerce platforms around what the business actually needs them to achieve.

More enquiries. A stronger market position. Better support for sales. A new route to market. More effective paid acquisition. A better place to buy.

We start with the commercial objective, then build the website around it.

Plan your websiteSee our work
The Zofa ecommerce website, scrolling from top to bottom

Ask Everpro

What does your website need to do better?

Tell us what's changing in the business. We'll start there.

Ask Everpro

What does your website need to do better?

Suggested starting points:

Send your question to the Everpro team.

The point of view

A new website isn't automatically a growth strategy.

Sometimes it is exactly what the strategy requires.

The important thing is knowing the difference.

Your website might need to build credibility with a completely new audience.

It might need to turn more paid traffic into enquiries.

Explain a complex proposition more simply.

Help your sales team.

Support a repositioning.

Launch a new product or market.

Or turn an ecommerce platform into a stronger commercial engine.

Those are very different jobs.

So we don't start by asking how many pages you need.

We start by asking what needs to happen because the website exists.

Business first. Website second.

Two types of project. Different commercial jobs.

Commercial Websites

For established businesses that need a stronger platform for credibility, lead generation, sales support, positioning or paid acquisition.

We consider:

  • Commercial objectives
  • Audiences and customer journeys
  • Positioning and proposition
  • Information architecture
  • Content and messaging
  • Trust and proof
  • UX and conversion
  • Design
  • Development
  • Tracking
  • Paid-media readiness

The result shouldn't simply be a better-looking website.

It should be a more useful commercial asset.

Typical investment: from approximately £5,000.

Ecommerce Platforms

For businesses where the website isn't simply a shop window. It's part of the revenue engine.

That means thinking beyond how the site looks.

We consider:

  • Product architecture
  • Collections and categories
  • Navigation
  • Merchandising
  • Product information
  • Feeds
  • Conversion
  • Trust
  • Checkout
  • Paid acquisition
  • Email and lifecycle
  • Analytics
  • Repeat behaviour
  • Integrations
  • Revenue and margin

Because a better-looking ecommerce site isn't necessarily a better ecommerce business.

Typical investment: from approximately £16,000, depending on complexity.

A faster way to get the design right.

The 3-Hour Website Workshop

Three hours. One room. A website taking shape in front of you.

Enquire about a 3-Hour Website Workshop
A collaborative team workshop with designs laid out on a table

The usual route

Traditional website projects can spend weeks moving through initial ideas, feedback rounds, revisions and approval stages before the design direction is properly established.

We've created another way to do it.

Our 3-Hour Website Workshop brings your team and ours together for one focused working session.

Over three hours, we'll explore the commercial objective, work through ideas together and develop the website direction collaboratively in real time.

By the end of the session, you'll have a fleshed-out website design and a clear direction ready to move forward into production.

Instead of sending concepts away, waiting for feedback and trying to interpret comments through emails and calls, we make the important decisions together.

You can react to ideas as they're created.

Challenge what doesn't feel right.

Build on what does.

And see the website develop while you're part of the conversation.

What we'll work through

The objective

What does the new website actually need to achieve for the business?

The audience

Who are we designing for and what do they need to understand?

The structure

What journeys, pages and information need to exist?

The proposition

What should people understand quickly about the business?

The creative direction

How should the website look and feel?

The experience

What should happen as somebody moves through the site?

The design

We'll bring those decisions together into a fleshed-out website concept during the session.

  • A clear website direction.
  • A design you've helped shape.
  • Key decisions already made.
  • Far fewer approval stages to work through afterwards.
  • And a much stronger starting point for production.

Our approach

Design starts after we understand the job.

Understand

Why does the website matter now?

What's changing in the business, and what needs the new platform to enable?

Define

Who needs to use it, and what needs to happen next?

Identify the audiences, journeys, commercial objectives and actions that matter.

Structure

Turn those decisions into a clear customer journey.

Build the sitemap and information architecture around what visitors actually need.

Create

Bring the proposition to life.

Develop the messaging, UX and visual direction required to communicate clearly and build confidence.

For suitable projects, this is where the 3-Hour Website Workshop can accelerate the process by bringing the client directly into the design session.

Build

Turn the agreed experience into a working website.

Fast, robust and manageable after launch.

Measure

Make the important actions visible.

Build in the measurement required to understand how people are actually using the website.

Improve

Use real behaviour to decide what comes next.

A website isn't a finished thought on launch day.

Paid acquisition

If you're going to pay for traffic, make sure the destination is ready.

Increasing your Google, Meta, LinkedIn or other media investment doesn't solve a weak destination.

Before increasing the budget, we'd rather ask:

Does the proposition make sense quickly?

Does the page match why somebody clicked?

Is there enough proof?

Is the next action obvious?

Does it work properly on mobile?

Can we measure what happens afterwards?

If the answer to those questions is no, spending more money generating traffic may simply send more people into an experience that isn't ready for them.

Sometimes the website is the right next move before the advertising budget.

Ecommerce

Sometimes the biggest opportunity isn't visible on the homepage.

An ecommerce problem isn't always a design problem.

Sometimes it's conversion.

Sometimes it's merchandising.

Sometimes it's product information.

Sometimes it's navigation.

Sometimes it's the feed being supplied to Google.

Sometimes it's the wrong products receiving too much investment.

And sometimes the economics suggest you should be selling something different altogether.

That's why we look beyond the website itself.

Productcustomeracquisitionconversionrevenuemarginrepeat value.

The website has to make sense within the wider commercial engine.

The work

Websites built around what the business needed next.

Zofa case study

Zofa

Ecommerce built to keep improving.

Zofa's website sits at the centre of a wider growth engine spanning acquisition, creative, conversion, customer journey, lifecycle marketing and performance.

As the business has grown, the platform has continued to develop around what customers and the business needed next.

Read the Zofa story
Stove Supermarket case study

Stove Supermarket

When the commercial opportunity changed, the ecommerce engine had to change with it.

The most obvious growth opportunity wasn't necessarily selling more stoves.

Everpro identified greater potential in higher-margin spare parts, then worked through the product structure, categorisation, data, feeds and acquisition infrastructure required to support that part of the business.

Read the Stove Supermarket story

Commercial clarity

Your customer doesn't need to know everything.
They need enough confidence to act.

Good websites reduce uncertainty.

They make it easier to understand:

Who is this for?

What do they actually offer?

Why should I choose them?

Can I trust them?

What should I do next?

Great design helps.

But positioning, messaging, customer journey and proof are what give the design something useful to communicate.

A website should make the business easier to understand and easier to buy from.

What happens after launch?

The website can stand alone. Or become the start of something bigger.

A website project doesn't commit you to an ongoing Everpro retainer.

Sometimes the project is the project.

Once the website is live, the evidence might suggest the next move is:

  • Paid acquisition.
  • New campaign creative.
  • Conversion optimisation.
  • Website management.
  • Lifecycle marketing.
  • AI or automation.
  • Another digital project.
  • Or nothing at all.

We'll recommend what we think makes commercial sense, including when the best decision is to leave something alone.

What does your website need to do next?

You don't need to know whether the answer is a redesign, a full rebuild, an ecommerce platform or something smaller.

Tell us what's changing in the business.

We'll start there.

Or talk directly to the Everpro team →

Ask Everpro

What does your website need to do better?

Tell us what's changing in the business. We'll start there.

Send your question to the Everpro team.

Or want to get moving faster?

Book a 3-Hour Website Workshop

Spend three focused hours designing the direction with us and leave with a fleshed-out website ready to move towards production.

Ask Everpro

Book a 3-Hour Website Workshop

Tell us what's changing in the business. We'll start there.

Send your question to the Everpro team.