Stove Supermarket
Following the economics instead of the obvious revenue.
Selling more stoves appeared to be the obvious growth objective.
But the commercial economics pointed towards a stronger opportunity in spare parts, and that changed where investment, ecommerce development and acquisition needed to focus.
What we looked at
The obvious revenue was not always the strongest revenue. Looking at the commercial economics behind each part of the range showed where a stronger opportunity already existed, and that changed where investment, ecommerce development and acquisition needed to focus.
Let's talk
Where is growth getting stuck?
You don't need to arrive with a marketing brief. And you don't need to know whether the answer is paid media, creative, your website, conversion or something else. Tell us where the business is trying to go and what you're seeing today. We'll start there.